I love fast food! I basically grew up in a fast-food restaurant; family owned and all while part of a popular food chain in Sweden. My first job selling hot dogs, home made mashed potatoes - my father made it and it got instantly popular as words about it was travelling - and tasty burgers equipped me with street food cooking skills, sales knowledge, improved my math, and sharpened my leader skills & social abilities making me even greater in building relationships then I already was.
As much as possible, even the burger sauce, was made from scratch out of fresh and good quality products. And basically the only marketing used was simply cooking and serving to the best of our ability, letting our passion for food basically speak for itself. If people loved it, they will spread the word. And they did - and still do as my brother now has continued the legacy of our father and put his own touch to it in his own restaurants and food truck (in which I cook and serve delicious burgers and fries every weekends for the fun of it)!
So imagine my eager to write this to you after I read an interesting article in the New York Times by Kim Severson recently about how medical treatments such as Ozempic Insulin Pen Needles might have started to re-draw the marketing map of selling craveability throughout most of the fast food industry.
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